Rick Brooks-Hill, Co-Founder of Goldpan, joins Jordan to talk about budgeting for early-stage SaaS, the importance of company culture, and using customer research for win/loss analysis.

@Thinkific Co-Founder Miranda Lievers joins Jordan to talk about how to scale a SaaS business. Thinkific achieved an IPO in 2021 and Lievers was at the helm for the whole exciting ride.

Customer Success Strategist Liz Lee from E Lee Consulting joins Jordan to talk about customer success and reducing churn for SaaS startups. They chat about effective onboarding plans, when to start talking about product in your marketing, and when it’s time to think about making your first customer success hire.

Lindsey Witmer Collins joins Jordan to talk about how to develop apps to achieve product/market fit. Lindsey is the founder of WLCM, an app development studio, as well as the creator of several of her own apps.

Jordan’s guest is Daniel Kading, a social media strategist and copywriter for SaaS founders. They talk about social media channels, TikTok videos, direct response copywriting, and what founders need to do to get started with their personal branding on social media.

Shanee Ben-Zur, CMO of Crunchbase, joins Jordan to talk about the current state of marketing for early-stage startups. As a marketing leader at Crunchbase and an advisor to a number of early-stage startups, Shanee is uniquely qualified to talk about what she’s seeing at the moment in terms of trends, successes, pitfalls and more.

Together, they discuss marketing strategy, execution, how to budget for success, and how to define success at various company stages.

Melissa Kwan, CEO and Co-Founder of eWebinar, joins Jordan to talk about running a bootstrapped B2B SaaS startup. They chat about LinkedIn, the difference between venture-backed companies and bootstrapped companies, and why Melissa doesn’t do cold outreach anymore.

Stephen G. Pope of SGP Labs joins Jordan to talk about video production, podcasting, and putting your content distribution on autopilot (and on steroids)! Learn how to organize and automate the creation of video clips, when to post to each of the popular platforms, and more.

Both Stephen and Jordan also share the details of their equipment setups. If you’re looking to get into video production, OR if you want to take your content to the next level, give this one a watch

Shanee Ben-Zur, CMO of Crunchbase, joins Jordan to talk about the current state of marketing for early-stage startups. As a marketing leader at Crunchbase and an advisor to a number of early-stage startups, Shanee is uniquely qualified to talk about what she’s seeing at the moment in terms of trends, successes, pitfalls and more.

Together, they discuss marketing strategy, execution, how to budget for success, and how to define success at various company stages.

Isiah Pasquale, CEO of Bread & Butter IO explains how removing lead forms from your website and replacing them with social sign-on (SSO) buttons (like LinkedIn, Google, Apple, Microsoft, and GitHub) can boost conversions by upwards of 20%.

Trevor Longino talks about go-to-market (GTM) strategies for early-stage startups. We get geeky about Facebook, content marketing, and Trevor even tells an amazing story about a successful conference installation.

Teasha Cable, CEO and Co-Founder of CModel, a tool that helps business leaders with data-backed decision-making, using disparate data sources.

Ding Zheng, the Sales Rapper, joins Jordan as the first guest on the Lean Marketing for SaaS Podcast. They geek out on audio and podcasts, LinkedIn publishing and reach, content distribution, and of course, using rap as a sales tool.

Like the intro music? That's Ding, who recorded a rap for Narrate Creative last year.

It all begins with an idea.