ABOUT
I’m Jordan Behan,
and for over 20 years, I’ve been a marketing leader for software companies, working directly with Founders, CEOs and other C-Suite leaders.
I’ve worked with 🌱early-stage companies, 🦄 growth-phase unicorns and 🚪 companies that have achieved successful exits.
Along the way, I’ve learned a lot about what works and what doesn’t.
My first big marketing revelation was that software companies don’t have to splash out big budgets to gain traction in their target markets. With a few foundational systems, they can enable growth and acquire more customers.
My second big revelation was that companies whose leaders embrace social media grow faster. Full stop.
The story of how I developed my systems sounds a lot like the origin story of a lot of startups. I started by solving my own problem.
I started Narrate Creative in 2014, with a focus on content creation for software companies. To help grow my own profile and brand, I had to eat my own dog food and become a content creator.
But consistently sharing content, especially GOOD content, is hard.
I had to create systems that were repeatable and that would keep me consistent. As I did, I started sharing those systems with my founder clients. I realized that putting the leaders forward on social media had an outsized impact on every other area of the business: sales, recruiting, revenues, and the most valuable thing of all — trust.
So I created a system that would help leaders
embrace social media.
Founders know their stuff.
But they don’t always know how to show up on social media or create deal flow, even when they know there’s value in doing so.
That’s where I come in.
Using my knowledge of marketing and the subject matter expertise of my Founder clients, we combine forces to make content in YOUR OWN WORDS, that will resonate.
I’ll worry about what to post, and when, and handle the production and scheduling.
And while I do, I’ll show you what’s behind the curtain. If closing more deals is your jam, we’ll launch an outbound sequence that works. Interested prospects in your DMs, daily.
And an experienced, silver-haired advisor in your corner, helping you get better at qualifying and closing.
If there is anything in our process that resembles an industry secret, it’s this:
Your thought leadership is one of the most powerful tools we can use.
As a leader of your company, your own influence is a key factor in the growth and success of your company. Having a plan for how to wield that influence will give you the confidence to go out and make some noise about your company and what you’re building.
Which leads to my next big marketing revelation. Even for technical leaders who despise marketing, marketing can be fun and easy. And it can validate your product roadmapping, too.
The only tricky part is figuring out what to say and when. We’ll handle that part and make you look like the brilliant Founder that you are. We’ll de-risk your social media use so you can confidently engage on LinkedIn and beyond. And you won’t have to compromise your values or feel too “salesy” to unlock the growth you want.
Heard enough?
Want to meet with me to talk about how we can work together? If you’re interested, I’d love to chat.
Find a time on my calendar and I’ll jump on a call with you myself. Let’s chat about where you are and where you want to go.
Looking forward to speaking with you,
